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Salvete
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"Vinum
Essentia est Vitae" is Latin for Wine
is the Essence of Life and "Salvete"
is Latin for Welcome. With these two avowals
expressed in such an ancient language, we remind
ourselves of the antiquity of wine as a beverage
of enjoyment and celebration and as the basis
of an industry and trade that has survived and
grown, maintaining its position as a key factor
in the economies of numerous countries. We welcome
you to our world of wine in which we believe
and proudly profess that Wine is the Essence
of Life and we encourage you to explore this
belief in
"Vinum
Essentia est Vitae: An Historical Perspective"
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Essentia est Vitae is focused on the marketing of wine and
the wine industry with an emphasis strongly placed on providing
the wine consumer with the information that will assist to make
them more informed in regard to all aspects of the industry no
matter what there current level of expertise. Just like a good
vine, our roots run deep in the wine industry. As wine is the
product of the vine and labor, we are the product of decades of
involvement in the wine industry as participant and consumer alike.
Just as the vine expresses itself with a bountiful harvet, we
express ourselves in support of the vine, the harvest, the wine
and the people who craft it by offering insight into the product
and the industry while spreading the news of this bounty through
Vinum Essenita est Vitae and its associated endeavors. |
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It was not
without careful thought that we decided upon the name for this
venture. At Vinum Essentia est Vitae, we acknowledge
the enormous contribution that the Romans made to the wine industry
not only in their native lands of Italy but also in so many
areas of Europe during their period of invasions and conquests.
We felt that it was fitting to celebrate this by using their
native language of the time. The name itself, Wine is the Essence
of Life, was our way of expressing the beautiful place that
wine has achieved in our life and lifestyle as manifested in
weddings dating back to biblical times, celebrations of all
kinds in all cultures and religions including the Last Supper.
No matter where you look, wine is there when we are truly living,
when we celebrate anything from birth to death and everything
in between. There is no doubtly that Wine is the Essence of
Life in any language so why not Vinum Essentie est Vitae.
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Vinum Essentia
est Vitae has decided to approach the promotion of wine and
the wine indutstry in a somewhat different manner. With the support
of our small group of clientele, we have chosen to shy away from
the modern approach of extensive advertising, extravagant promotions
and the such like in favor of providing extensive wine, wine industry,
wine consumption and wine usage information to the populace that
will enable them to then make their own educated decisions. We
recognize that this may be a slower approach to marketing but
we also believe that this is a better long-term strategy. It is
our intention to have you choose to raise your glass with a "Vinum
Essentia est Vitae" and convince your friends to do the same. |
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To help everyone
appreciate the message that we are conveying, we recognized that
it was necessary to present the information in a manner that provided
for different levels of current knowledge and expertise and also
so as to appeal to the different segments of our communities and
cultures. Consequently, we have provided you with 4 different
web-sites and other dedicated features that we believe will keep
you constantly informed, inspired and intrigued. |
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- Discovering
Wine: the Essence of Life - for those beginning their
journey of discovery into the ancient and modern world where
Vinum Essentia est Vitae rules
- Wine
is the Essence of Life - for the more experienced
wine consumer who is seeking a one-stop source that provides
the solution to all their enthusiastic wine related needs
- Women
& Wine: the Essence of Life - that explores the
role of women in the wine industry and the significant contribution
that they make and other feminine focused wine material
- Cooking
with Wine: the Essence of Life - where every aspect
of cooking with wine is explored and discussed and you will
find recipes for succulent meals created with wine influence
- Vinum
Compendium - A comprehensive collection of wine industry
terminology with explanations as to the meaning of each as
it relates to the industry
- Grapes
& Wines - An equally comprehansive collection
of names of grape varieties and wine varietals complete with
descriptions
- Taster's
Corner - for an ever-growing list of wine tasting
notes provided by professionals and enthusiasts alike with
contributions by yourselves too
- Recipe
Central
- where you will find a collection of awe-inspiring recipes
featuring a variety of wines as one of the ingredients
- Essential
Whines - a blog designed for you to express your feelings
and concerns on anything wine and know that it is seen by
those who can make a difference.
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the grapes
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